Almost a year ago we began imagining what the future of theSkimm might look and sound like.

From voice to visual principles, we worked together in small teams to progress a new vision of theSkimm. Here’s a look at that evolution process.

Thank you Allie Hoey (Design), Mas Fukuchi (Design), Shannon Corrigan (Design), Andrea Torres (Product Design), Allison Horrell (Product Design), and Sarah Rostant (Leadership)

Concept Development, Brand Voice, Taglines