CAROLINE SCHAEFER

BROOKLYN, NEW YORK | 860.944.0323

LinkedIn | caroline.b.schaefer@gmail.com

ABOUT

Copywriter, strategist, and marketer with 5+ years of experience conceptualizing brand messaging, developing campaign strategies, and writing cross-channel marketing copy. Loves to collaborate with others, discuss niche beauty trends, whisk freshly sifted matcha, and bake tahini chocolate chip cookies.

WORK EXPERIENCE

FOUNDER & BAKER

Poser (@eatposer) | DEC 2023 - PRESENT

• Bake, sell, and deliver vegan & gluten-free cookies around Manhattan and Brooklyn

• Create all brand and marketing materials, including art direction, social content, and website

• Develop recipes and sell wholesale vegan baked goods to local partner cafes

COPYWRITER & STRATEGIST

theSkimm | JULY 2021 - MARCH 2024

Previous: Marketing Copywriter Associate

• Created and executed marketing strategy for new digital product, resulting in 100k organic visitors to beta site 

• Conceptualized messaging for and execute 15+ growth advertising campaigns

• Collaborated with creative team to define master brand voice and visual principles, style guide, and tagline

• Crafted and edited copy for over 10 major brand campaigns across digital channels, resulting in an average of 10k live attendees at each virtual event and 1mm+ voting-related actions during midterms

VIRTUAL COMMUNICATIONS SPECIALIST

World Affairs Council of Connecticut | AUGUST 2018 - JULY 2021

Previous: Global Fellow

• Designed marketing materials and wrote copy for 30+ live programs, including over 100 emails, 8 printed programs, 6 websites, and 80 social posts

• Created podcast, State of the World, and oversaw entire execution process including designing cover art, writing scripts, and editing audio for 36 episodes

• Launched young professionals program series by proposing event topics, booking speakers, and moderating live virtual discussions
  

EDUCATION

SHEFI

Crypto & Web3 Educational Initiative | SPRING 2023

• Learned the foundations of blockchain, web3, and crypto in SheFi Season 8
  

COLGATE UNIVERSITY

Bachelor of Arts | 2018

• Middle Eastern Studies (Honors) and International Relations, Magna Cum Laude

• Division I Teammate and Captain, Colgate Field Hockey

• Pi Sigma Alpha, National Political Science Honor Society